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MTN, Tricom Experiential Projects Limited hosted SME operators, budding entrepreneurs to a capacity-building workshop

Nigeria’s largest telecommunications network, MTN and Tricom
Experiential Projects Limited hosted SME operators and budding
entrepreneurs to a capacity-building workshop.

The one-day event held in Ibadan, was themed “Creating Value for SMEs
in a Volatile, Uncertain, Complex and Ambiguous Environment” and
featured incisive master classes and key presentations by leading
business owners, SME operators and other individuals from both the
private and public sectors, networking opportunities for business owners
and budding entrepreneurs and exhibitions.

Speaking at the event, Mohammed Sharafadeen, Senior Manager, SME
Segment Marketing, MTN Nigeria said the company is focused on empowering
small businesses through various capacity-building efforts because of
the important role they play in stimulating the economy and for their
contributions to general societal wellbeing.
His words, “The SME sub-sector is an integral part of the business
focus of MTN. We have a structure specifically set up for SMEs, for us
to bring technologies, solutions that will help them better their

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There are so many things that have come up now in that industry that
were not there in the 90s and early 2000s that would help them perform
better, if they understand this. For instance, technology in business is
something that is here in our age, and the SME operators have to
understand this and then find ways to filter out what is required for
their business success.”

Some of the participants also expressed satisfaction with the
capacity-building meeting. Yetunde Anifowoshe, a publishing assistant
with Bookcraft Ltd, described it as “an-eye opener and it is also coming
in good time especially because I have been in business before and had
to take a break, but now I am motivated to look into myself again. It is
coming handy and it is going to fill a lot of huge gap. I came to learn
about SMEs and I have been really motivated”.

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Another participant, Odewale Olubusayo, a fashion designer, revealed
that through the programme, she had learnt how to optimize the social
media to her own advantage. “I also learnt about some new skills I need
to acquire as an entrepreneur,” she further stated.

Meanwhile, the Small and Medium Enterprise Development Agency of
Nigeria (SMEDAN) will be embarking on a statistical data upgrade of all
registered SMEs operating in the country, just as it has concluded plans
to participate in a SMEs exhibition in China in October where it will
be showcasing made-in-Nigeria products on the international stage.

Yinka Fisher, Lagos Coordinator, SMEDAN, who made these disclosures
while speaking on Creating Values for SMEs at the meeting, noted that
the country’s participation in the exhibition will enable local players
to “improve the quality and quantity of what the MSMEs are doing within
our system here”.

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